Brand Foundation

I collaborate with your key-stakeholders to create a foundation for your brand grounded in the company, consumer, culture and category. We wrap everything in your purpose and your shared values with your consumer.

DELIVERABLES MAY INCLUDE:

• Company, Consumer, Culture, Competitor & Category Analysis

• Audience Personas

• Consumer Journeys

• Mission/Vision, Positioning & Promise Definition

• Insight Distillation

• Stakeholder Interviews

Powerful Message

I craft messaging, content calendars and creative briefs that connect with the audience. I lead freelancers and internal teams in ideation and production of creative marketing ranging from digital, to experiential.

DELIVERABLES MAY INCLUDE:

• Messaging Frameworks & Copywriting

• Creative & Campaign Strategy

• Content Strategy

• Digital & Social Strategy

• Project & Creative Brief

• Customer Service Messaging

Company Culture

I identify opportunities to bring your shared values into your internal communication, celebrations and operations.

DELIVERABLES MAY INCLUDE:

• Team Rituals & Celebrations

• Assessment and Review Protocols

• Communication Protocols

• Employee Handbook

• Physical Space Re-Imagination

Workshops

I jumpstart your brand with a workshops focused on defining your brands purpose, foundation, messaging and rituals. I customize the workshop based on the needs of the group with an eye towards focus, collaboration and equity.

DELIVERABLES MAY INCLUDE:

• Brand 101 Session

• Creative Brainstorms

• Brand Foundation Exercises

• White-boarding Sessions

• Stimulus for Workshops

Approach

You have the inspiration and vision.

I help you focus it, express it and scale it.

• Listen & Question - I listen and employ thoughtful questions to dig deeper.

• Purposeful Brainstorms - Explore big ideas anchored in your purpose and goals.

• Idea Distillation - I articulate your ideas clearly, focusing your energy on decisions.

• Actionable Plans - All deliverables are focused on action and sustainability.

• Powerful Collaboration - I integrate with the team of people that move you forward.

• Focused on Progress - Consider how products, policies and plans affect equity based on race, gender, sexuality, class and beyond.